Why Do I Focus On Small Business?
After so many years working in corporate marketing, not only did I need a change and to go out on my own, but I wanted to bring all of the marketing best practices found at large companies to small businesses and help them be more successful. As my clients grow every year, so does Shepheard Marketing. I felt I could do more, for more people, and affect real, positive change in businesses - not to mention their bottom line.
Strategy. From Shepheard Marketing.
Business owners don't always know where to start with marketing. You are in good company. We meet with you, find out what you need and customize a long- or short-term marketing plan that fits your brand and your budget.
Large organizations can afford a fully-staffed marketing department. I have worked on teams consisting of 6 to 60 marketers, designers, strategists and analysts. Smaller businesses are not so prepared to take on the challenges of navigating the marketing aspects of their business, but they know it is necessary.
Most of the time, the principal or owner is left to figure it out in their non-existent spare time. That is where we come in. We meet with you, find out what you need and customize a long- or short-term marketing plan that fits your brand and your budget.
With experience in many industries varying in shape and size, we've found that certain marketing best practices should always be followed, but services don't have to be expensive.