Why Do we Focus On Small Business?

After so many years working in corporate marketing, not only did I need a change and to go out on my own, but I wanted to bring all of the marketing best practices found at large companies to small businesses and help them be more successful. As my clients grow every year, so does Shepheard Marketing. I felt I could do more, for more people, and affect real, positive change in businesses - not to mention their bottom line.

 

Strategy. From Shepheard Marketing.

Business owners don't always know where to start with marketing. You are in good company. We meet with you, find out what you need and customize a long- or short-term marketing plan that fits your brand and your budget.

Large organizations can afford a fully-staffed marketing department. I have worked on teams consisting of 6 to 60 marketers, designers, strategists and analysts. Smaller businesses are not so prepared to take on the challenges of navigating the marketing aspects of their business, but they know it is necessary.

Most of the time, the principal or owner is left to figure it out in their non-existent spare time. That is where we come in. We meet with you, find out what you need and customize a long- or short-term marketing plan that fits your brand and your budget.

With experience in many industries varying in shape and size, we've found that certain marketing best practices should always be followed, but services don't have to be expensive.

 

Kim Shepheard
Founder and CMO

Portrait by Studio Noda

I started my own consultancy to offer clients whatever they need in terms of marketing, and none of what they don't. Most businesses do not have a full-time marketer on staff, but still need to use best practices to reach the right people at the right time to become customers and get repeat business. I've discovered there is a need among independent businesses for these types of services and advising when it comes to marketing, and they can truly benefit from outside help in this area.

If what you've seen so far resonates with you, the ball is in your court. We look forward to hearing from you! Hire us.

Proud Member of the Colorado Women's Chamber of Commerce
since 2017

 

Co-chair of the Denver Technology Center Power Partners group
since 2018