Project
Ochtree Coaching Brand Identity
Client
Ochtree Coaching
Industry
Consulting
Potential Achieved
Services
Advertising
Art Direction Branding Copywriting Design Full Service Naming
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The Project
Potential Achieved
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Design
A new approach to consulting
With only the logo, core typeface and small colour palette to build upon, the initial task was to expand the existing range of visual assets and create a complete look-and-feel that elevated the brand from being just a service.
The colour palette was paired back to just two hero colours and both were given a broader range of tones and a set of complimentary neutrals, resulting in a far more versatile palette.
A modern serif, secondary typeface was added to highlight important and interesting information and finally, an accent shape was created to use as a texture in backgrounds and alongside other assets to tie everything together and give the brand depth, of which there was plenty.
Brand
Consistency
When a brand’s identity is cohesive, it increases their perceived value. Whether someone visits their website, sees a business card, or sees their social media marketing, they receive an impression of the brand outside of the content they consume.
Having set rules and brand restrictions makes it much easier to communicate a consistent brand identity across a wide range of digital and printed collateral.
To ensure that the new rules were understood and adhered to we created a detailed digital UI kit alongside a full brand guidelines document outlining all of the available brand assets, how they should be used across all formats and showed their best practices.
Designed in clear chapters, the document was created in such a way that relevant information could be pulled out as and when required, effortlessly.
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