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Mobile Pet Shine is not the first or the last small business that will attempt their own marketing in-house. The struggle Tage faced is trying to operate his marketing while also running every other aspect of his business. He described the process as, “difficult to learn, time consuming and not cost effective. “Things fall through the cracks and if you’re not being consistent in your messaging you’re not doing it well.”
Assessment tools to determine customer archetypes to make sure you are reaching your target are important to implement when you don’t think you’ve got it quite right. Different personality types consume information in different ways, and we need to cater to those needs in order to deliver appropriate messages to them.
When I work with small business owners or agents of a larger company, I see a lot of marketing basics overlooked in favor of - and rightfully so - client and customer attention, and frankly whatever fire needs to be put out right now. One of the major things that gets overlooked is online presence. Google My Business specifically. Don’t know what GMB is? Here’s what happens when I “Google my business”, Shepheard Marketing.
The purpose of marketing is to influence a decision, preferably a buying decision. These decisions are intended to make someone's life better in some way. You can do the same for your company by helping them solve problems, but you need to sell the decision makers on your ability to help them in their jobs.
