First and foremost, late payments can be demoralizing for the hardworking individuals who form the backbone of your consultancy. When invoices go unpaid, the team may begin to question the stability of the business and the value of their contributions. When this happens, your fractional team may start to blame you, and can affect how responsive they are to your requests going forward. Thankfully, the team at Shepheard Marketing has stuck by me through thick and thin, and we have weathered more than our share of storms.
Unveiling the Perils of Bad Online Reviews: Navigating the Digital Landscape
In the digital age, online reviews have become a cornerstone of consumer decision-making. Before purchasing a product or service, many individuals turn to online platforms to seek guidance from the experiences of others. While online reviews can be incredibly helpful in making informed choices, it is crucial to acknowledge the potential dangers associated with the proliferation of bad online reviews. In this blog, we will delve into the hazards of negative reviews and explore how they can impact individuals, businesses, and the overall online ecosystem.
Understanding Your Target Audience
Assessment tools to determine customer archetypes to make sure you are reaching your target are important to implement when you don’t think you’ve got it quite right. Different personality types consume information in different ways, and we need to cater to those needs in order to deliver appropriate messages to them.
Don't Underestimate the Importance of Your Online Presence
When I work with small business owners or agents of a larger company, I see a lot of marketing basics overlooked in favor of - and rightfully so - client and customer attention, and frankly whatever fire needs to be put out right now. One of the major things that gets overlooked is online presence. Google My Business specifically. Don’t know what GMB is? Here’s what happens when I “Google my business”, Shepheard Marketing.
A Recent Comparison of a CRM to a Marketing Automation Tool
6 Benefits of Working from Home
4 Ways Marketing Can Affect Your Business
The purpose of marketing is to influence a decision, preferably a buying decision. These decisions are intended to make someone's life better in some way. You can do the same for your company by helping them solve problems, but you need to sell the decision makers on your ability to help them in their jobs.