Turning off your Google Ads—even briefly—can reset the algorithm and dramatically increase your cost per lead. In this article, we break down why pausing campaigns can hurt performance, what happened when a client unknowingly shut theirs down, and how to avoid losing momentum in the future.
Building Authentic Brands: Strategies for Small Businesses
In today’s marketplace, authenticity isn’t optional - it’s essential. Consumers crave connection, and they gravitate toward brands that feel genuine and aligned with their values. At Shepheard Marketing, we help small businesses build authentic brands by clarifying their mission, telling their story and showing up consistently across every touchpoint. Discover the strategies that help your brand resonate deeply.