When I work with small business owners or agents of a larger company, I see a lot of marketing basics overlooked in favor of - and rightfully so - client and customer attention, and frankly whatever fire needs to be put out right now. One of the major things that gets overlooked is online presence. Google My Business specifically. Don’t know what GMB is? Here’s what happens when I “Google my business”, Shepheard Marketing.
The purpose of marketing is to influence a decision, preferably a buying decision. These decisions are intended to make someone's life better in some way. You can do the same for your company by helping them solve problems, but you need to sell the decision makers on your ability to help them in their jobs.